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The Business Catalyst
Outsourced Marketing Department
home : outsourced marketing department : option 2

: option 2

What do you do?

You could employ a marketing manager. In certain circumstances, this will be the best option to take. However there are again downsides you need to be aware of.

  • Costs- You need to consider the costs involved to employ a good marketing manager. This will include recruitment costs, salary, any other employment benefits (Car, pensions, bonuses etc) and training. A good marketing manager can demand a very high package. This ignores the additional costs, if the employee is ill or you have problems with them. It is also important to remember that if you employ someone, you need to be confident of a long term requirement, within your business, for their employment.

  • Time- You need to take into account the time it will take for you and your team to recruit, and train the individual.

  • As with anybody you employ you will never be sure how well they will fit in and the quality of their work, often until it is too late.

Option 3 >>


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