could outsource the work to many different specialist
firms. This is an option that can work well. However
there are downsides, including the potentially large
number of firms you may have to deal with. These
- A Creative Agency
- A Printer
- A Publisher
- A Mailing House
- An Advertising Agency
- Media Owners (newspapers, magazines, radio
station, web sites)
- A Web Designer
- A New Media Agency
- A PR Agency
- A Research Company
- A General Marketing Agency
- To name just a few
This can cause a number of problems:
- You have to find good reliable businesses
in each of the appropriate fields.
Not an easy task.
- You can end up spending more of your time
project managing each of the individual
- You will have to be the “middle man” between
- If something goes wrong, one party will often
blame the other.
- You will not be in the best position to negotiate
- You will have separate invoices to settle
with each party you deal with.
- You run the risk that companies may want to
push their own services rather then
what is best for you.
Option 4 >>