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The Business Catalyst
 
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: web

Rather then being a luxury for your business, we believe the web has become an essential tool for many businesses. A good Web site is an ideal vehicle for you to market and promote your products and services, as well as being an excellent customer and public relations tool.

It is easy to make the mistake, that a Web site is only suitable for your business, if you sell modern products or services. This could not be further from the truth. You only need to look at some of the most successful Web businesses, to see that they promote or sell quite traditional products such as books.

There are many different objectives that a Web site can have. Some examples are below:

  • A General Marketing site - This could promote your business or services to both existing and new customers. It is an ideal vehicle for potential customers to consider your products or services in their own time, without feeling under any pressure. Many potential customers also like to browse through a site before they deal with a business. Having a good site, can therefore be very important to set good first impressions about your company.


  • An information site - This could provide information on the specific products and services your business provides, or more general information or advice on the marketplace you operate in. A good informative site will be very well received by readers and can be an enormous help from a Public Relations and Customer Relations standpoint.


  • A trading site - This would allow you to sell your products or services online. It can be a cost effective way to sell your products and services.


The above are just a few examples of the types of sites that may be appropriate for your business. Palladium Solutions can arrange all aspects of your Web development, including the following:

  • We will help you decide on the initial objectives and type of site. This will take into account your other marketing activities and your general business objectives.


  • We will work with you to create or source as appropriate suitable content for the site, including any graphics, audio, and most importantly the text. We will use our skills to help you portray the right message, to meet the objectives of your site.
  • We will fully produce the site, including layout and all technical aspects.


  • We can arrange for the hosting of your site.


  • Finally we can help you promote your site (this can include online advertising).


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